Selling a house can be a bit like
having a baby -- everyone gives you
advice that may or may not be true for
you. Here are ten myths uncovered:
1. Myth: You
should always price your home high and
gradually lower it if it doesn’t sell.
Truth: Pricing too high can be as
bad as pricing too low.
You may think by listing high you can
always accept a lower offer, but if
you do, you'll miss the buyers looking
in the price range where your home
should be. Offers may not even come
in, because interested buyers are
scared off by the price and won't
bother to look. By the time the
listing price is corrected, you will
have lost a large group of potential
buyers. We will offer you a comparable
market analysis. This is a document
that compares your home to other
similar homes in your area, with the
goal of helping you to accurately
assess your home's true market value.
2. Myth:
Minor repairs can wait until later.
There are more important things to be
done.
Truth: Minor repairs make your
house more marketable, allowing you to
maximize your return (or minimize
loss) on the sale.
By and large, buyers are looking for
an inviting home in move-in condition.
Buyers who are willing to tackle the
repairs after moving in automatically
subtract the cost of needed fix-ups
from the price they offer. You save
nothing by putting off these items,
and you may likely slow the sale of
your home.
3. Myth: Once
potential buyers see the inside of
your home, curb appeal won't matter.
Truth: Buyers probably won't make
it to the inside of the home if the
outside of your home does not appeal
to them.
Many buyers drive by a home before
deciding whether or not to look
inside. Your home's exterior will have
less than a minute to make a good
first impression. Spruce up the lawn,
trim shrubs and trees, and weed the
garden. Clear the walkways and
driveways of leaves and other debris.
Repair gutters and eaves, touch up the
exterior paint and repair or resurface
cracked driveways and sidewalks. Place
potted flowers out front, hang a
wreath on the door and put out a
pleasing welcome mat for added curb
appeal.
4. Myth: Once
potential buyers fall in love with the
exterior look of your home, you put
interior improvements on the back
burner.
Truth: Buyers have no qualms about
walking right out the front door
within 60 seconds if the house doesn't
look like it could be theirs.
Remember that most buyers are looking
for an inviting home in move-in
condition. Spending a few thousand
dollars for the right work on your
home before you sell it, usually
translates into a higher selling price
and shorter marketing time. We will
consult with you about the repairs and
replacements that will benefit you
most.
5. Myth: Your
home must be every homebuyer's dream
home.
Truth: If you get carried away with
repairs and replacements to your home,
you may end up over-improving the
house.
At some point, improvements that you
make to your home can exceed what is
customary for comparable homes in your
area. For instance, there may not be
another swimming pool in your entire
subdivision. After spending $20,000 to
install an in-ground swimming pool
that you hope will lure buyers, you
may find that it only raises the
market value of your home by $10,000
because there are no other comparable
properties to support the market value
of the pool. As a rule of thumb, if
your improvements push your home's
value higher than 20% above average
neighboring home values, don't expect
to recoup the entire amount of
improvements. We can advise you as to
the scope of projects you might
consider in preparing your house for
sale.
6. Myth:
Buyers are never swayed by sellers
that offer creative financing options.
Truth: By offering flexibility in
financing options, you may lure more
prospective buyers.
You might consider offering seller
financing, paying some of the buyer's
closing costs, including a one-year
home warranty, or other buyer
incentives. We can help you decide
what incentives, if any, to offer.
7. Myth: You
are better off selling your home on
your own, thus saving the commission
you would have paid to a real estate
agent.
Truth: Statistically, many sellers
who attempt to sell their homes on
their own cannot complete the sale
without the service of a professional
real estate agent.
Sellers who sell their home without a
real estate agent often net less from
the sale than sellers who use one. You
visit a doctor when you’re sick and
take your car to a mechanic when it
needs repairs. It makes sense to
contact a real estate professional
when you are preparing to sell your
biggest asset!
8. Myth: Good
sellers should be available to guide
prospective buyers through the home,
giving the whole process a more
personal touch.
Truth: Prospective buyers will feel
more like the house could be theirs if
the current owners are not there.
The presence of homeowners during a
viewing can make buyers feel like they
are intruding. They need to be able to
visualize your house as their home,
which can be difficult to do when they
are acutely aware that it is still
your home. We will be happy to look
out for your home during showings.
9. Myth:
Successful sellers insist that the
terms of the sale happen their way or
no way.
Truth: If you approach the sale of
your home as the buyer’s adversary,
you risk losing a perfectly solid
buyer for no good reason.
Both you and the buyer have the same
goal: for you to sell your home and
for the buyer to buy it. Work with us
to approach negotiations positively
and with a win-win frame of mind.
10. Myth:
When you receive an offer, you should
make the buyer wait. This gives you a
better negotiating position.
Truth: You should reply immediately
to an offer!
When a buyer makes an offer, that
buyer is, at that moment in time,
ready to buy your home. Moods can
change, and you don't want to lose the
sale because you stalled in replying.

