1.
Are you a full-time professional real
estate agent? How long have you worked
full time in real estate? How long have
you been representing buyers?
Knowing whether or not your agent practices full time can help you
determine potential scheduling conflicts
and his or her commitment to your
transaction. As with any profession, the
number of years a person has been in the
business does not necessarily reflect
the level of service you can expect, but
it is a good starting point for your
discussion.
2. Do you have
a personal assistant, team or staff to
handle different parts of the purchase?
What are their names and how will each
of them help me in my transaction? How
do I communicate with them?
It is not uncommon for agents who sell a lot of houses to
hire people to work with them. As their
businesses grow, they must be able to
deliver the same or higher quality
service to more people. You may
want to know who on the team will take
part in your transaction, and what role
each person will play. You may even want
to meet the other team members before
you decide to work with the team. If you
have a question about fees on your
closing statement, who would handle
that? Who will show up to your closing?
3. Do you have
a Website that will list my home? Can I
have your URL address? Who responds to
emails and how quickly? What’s your
email address?
Many buyers prefer to search online for homes because it’s
available 24 hours a day and can be done
at home. So you want to make sure your
home is listed online, either on the
agent’s Website or on their company’s
site. By searching your agent's Website
you will get a clear picture of how much
information is available online.
4. How will you
keep in contact with me during the
selling process, and how often?
Some agents may email, fax or call you weekly to tell you
that visitors have toured your home,
while others will keep in touch less
frequently. Asking this question can
help you to reconcile your needs with
our systems.
5. What do you
do that other agents don't that ensures
I'm getting top dollar for my home? What
is your average market time versus other
agents' average market time?
Marketing skills are learned, and sometimes a real estate
professional's unique method of research
and delivery make the difference between
whether or not a home sells quickly. For
example, an agent might research the
demographics of your neighborhood and
present you a target market list for
direct marketing purposes.
6. Will you
give me names of past clients?
Interviewing an agent can be similar to interviewing someone
to work in your office. Contacting
references can be a reliable way for you
to understand how he or she works, and
whether or not this style is compatible
with your own. References are
available upon request.
7. Do you have
a performance guarantee? If I am not
satisfied with your performance, can I
terminate our listing agreement?
In the heavily regulated world of real estate, it can be
difficult for an agent to offer a
performance guarantee. Typically, he or
she will verbally outline what you can
expect from their performance. Keller
Williams® Realty understands the
importance of win-win business
relationships: the agent does not
benefit if the client does not also
benefit.
8. How will you
get paid? How are your fees structured?
May I have that in writing?
In Georgia, the seller pays all agent commissions. Sometimes,
agents will have other small fees, such
as administrative or special service
fees, that are charged to clients,
regardless of whether they are buying or
selling. Be aware of the big picture
before you sign any agreements. Ask for
an estimate of costs from any agent you
contemplate employing.
9. How would
you develop pricing strategies for our
home?
Although location and condition affect the selling process,
price is the primary factor in
determining if a home sells quickly, or
at all. Access to current property
information is essential, and sometimes
a pre-appraisal will help. Ask your
agent how they created the market
analysis, and what range over coverage
it included; i.e. geographical range,
time range, etc.
10. What will
you do to sell my home? Who determines
where and when my home is marketed/
promoted? Who pays for your advertising?
Ask your real estate agent to present to you a clear plan of
how marketing and advertising dollars
will be spent. If there are other forms
of marketing available but not specified
in the plan, ask who pays for those.
Request samples or case studies of the
types of marketing strategies that your
agent proposes (such as Internet
Websites, print magazines, and local
publications).

